Bayerische Motoren Werke (BMW) or Motorrad motorcycle division of BMW Group, announced its sales in the first half of 2012 throughout the world as much as 59 189 units. Compared to the same period a year earlier, down 2.3 percent, which is 60 580 units.
Despite the sluggish European economy again, even in the second half of this 2012 BMW expects motorcycle sales to rise and could create a new record. Hope it ditumpukan on new models, namely scooters C 600 and C 650 GT, which was launched this month. Furthermore, it is also expected in the F 700 GS and 800 GS, launched in September. BMW tried to reach out to middle and lower markets by producing motorcycles under 1000 cc.
The main support is expected to increase sales of the GS models is an entry-level segment and the middle. With increasingly affordable prices, expected demand is also increasing. This model is undergoing revision, appeared with a new design and is expected to be more attractive than its competitors because it has powerful features that help improve the safety of the rider.
The new features are ABS (now required on all large motors), plus automatic stability control (ASC) and electronic suspension adjustment (ESA). Described, was first included on the ASC dab ESA motorcycle engined 700 and 800 cc.
Heiner Faust, head of BMW Motorrad Sales and Marketing, said, "The market of motorcycles in Southern Europe during the decline of purchasing power in June 2012. In the world, motorcycle sales growth is uneven. BMW Motorrad trying to get out of this difficult situation. We are still in charge of sales for motorcycles with engines over 500 cc in Germany, Italy, and Spain, "he explained.
Another motorcycle brand in the BMW is a Husqvarna, especially for off-road. This brand sales actually rose 48.3 percent were reported from 3530 units to 5235 units.
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